“Turning insights into measurable business growth.”
True Insight, established in 2022
Insights Newsletter
Email: van.tran@trueinsightresearch.com
Phone: +85291305921
True Insight is led by Van, Founder and Strategic Insights Leader, with over two decades of experience helping brands turn insights into measurable business growth. Alongside Van, Katie, Strategy Consultant and Market Expansion Specialist, brings specialized expertise in project management and analysis. Together, they anchor each project with strategic oversight while drawing on a trusted network of industry partners to deliver tailored expertise.
A strategist, insight specialist, and growth partner, Van is recognized for her ability to turn complexity into clarity. She leads every engagement with a focus on market research, consulting, consumer insights, and business growth, ensuring that clients move confidently from data to decisions.
Research — uncovering customer truths and market signals
Strategy — translating insights into sharp competitive direction
Activation — guiding teams from understanding to execution
With over two decades of experience, Van has build strategies that unlock growth, shape brand relevance, and strengthen decision-making across industries. Clients value her for her honesty, depth of thinking, and the calm confidence she brings to high-stakes decisions.
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Physical location: Hong Kong
Strategy Consultant & Market Expansion Specialist
With over 18 years of global strategy consulting experience, Katie empowers businesses to navigate complex market expansions and outmaneuver competitors. She has advised
organizations across industries, helping them identify growth opportunities, mitigate risks, and achieve sustainable success.
Katie translates deep market intelligence into highly actionable strategies- Her approach blends analytical depth with practical execution, enabling clients to gain competitive advantage, strengthen decision-making, and accelerate business growth.
Clients value Katie for her ability to simplify complexity, her global perspective, and her commitment to delivering strategies that drive measurable impact.
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Physical location: Italy
“Turning insights into measurable business growth.”