Case studies
At True Insight, we don’t just deliver research — we deliver results. Here’s how our work has created measurable impact for clients across industries and geographies.
Market Entry with Confidence
A leading European FMCG company approached us when growth in their home markets had plateaued. They needed evidence to guide expansion into Asia but lacked clarity on where the real opportunities were.
How we helped
We conducted opportunity mapping across multiple Asian markets, combining consumer insights, demand space analysis, and competitive benchmarking.
What we delivered
A clear prioritization of categories and geographies, plus activation workshops with their leadership team to align on next steps.
Impact
Within 12 months, they launched two new product lines in Asia, achieving double‑digit growth in a previously stagnant portfolio.
Concepts That Convert
A global healthcare company came to us with a pipeline of early‑stage product concepts. Their challenge: too many ideas, not enough evidence to know which ones would succeed commercially.
How we helped
We designed iterative testing sprints, combining qualitative feedback from healthcare professionals with quantitative validation among patients and caregivers.
What we delivered
A clear evidence‑based ranking of concepts, with commercial viability scores and go‑to‑market recommendations.
Impact
The client saved millions in development costs by shelving low‑potential ideas and accelerated time‑to‑market by six months for the top concepts.
Customer Journeys Re‑designed
A retail & e‑commerce client was struggling with high churn and low conversion despite strong traffic. They asked us to uncover what was really happening in their customer journeys.
How we helped
We mapped real customer behaviors across digital, in‑store, and service channels, identifying friction points and unmet needs.
What we delivered
A redesigned journey framework, channel‑specific playbooks, and prioritized quick wins for CX and marketing teams.
Impact
Churn reduced by 18% and conversion lifted by 22% within six months, driving significant revenue growth.
Activation That Sticks
An automotive manufacturer had strong research and strategy work but struggled to translate insights into execution. Leadership teams were misaligned, and decisions stalled.
How we helped
We facilitated activation workshops and co‑creation labs, building decision‑making playbooks and aligning leadership around clear priorities.
What we delivered
A structured activation roadmap, with ownership assigned across Product, Marketing, and CX teams.
Impact
Faster decision cycles, improved cross‑functional alignment, and a launch strategy that outperformed forecasts in its first year.
Robotics: Scaling Innovation into Market Success
A robotics startup in Asia approached us when their breakthrough technology struggled to gain traction with enterprise buyers. They needed clarity on which industries would adopt fastest and how to position their solution.
How we helped
We conducted demand space analysis across manufacturing, healthcare, and logistics, combined with in‑depth interviews with decision‑makers.
What we delivered
A clear segmentation of high‑potential industries, tailored value propositions, and activation workshops to align product and sales teams.
Impact
Within nine months, the client secured two strategic partnerships in manufacturing and healthcare, doubling their pipeline and accelerating commercialization.
Chemical & Industrial: Navigating Complexity with Evidence
A European chemical company faced declining margins in traditional segments and needed evidence to guide diversification into sustainable solutions. Their challenge: balancing regulatory pressures with commercial opportunity.
How we helped
We mapped global sustainability trends, conducted expert interviews, and benchmarked competitor strategies.
What we delivered
A prioritized roadmap of sustainable product opportunities, commercial impact modeling, and activation playbooks for R&D and marketing teams.
Impact
The company launched two new eco‑friendly product lines, winning early contracts in Germany and Switzerland, and repositioned itself as a leader in sustainable innovation.
Lifestyle & Wellness: Relevance in a Fast‑Moving Category
A wellness brand in Asia was losing relevance as consumer preferences shifted toward holistic health and digital fitness. They needed clarity on how to reposition and grow.
How we helped
We combined consumer ethnography, digital behavior tracking, and segmentation analysis to uncover emerging demand spaces.
What we delivered
A new brand positioning strategy, customer journey redesign, and activation workshops with marketing and product teams.
Impact
Within six months, the brand relaunched with a refreshed portfolio and omnichannel strategy, increasing engagement by 30% and regaining market share in a highly competitive category.
